MyPoints

MyPoints is the pioneer and leader of online shopping rewards. Through simple online purchases from hundreds of retailers within the MyPoints network, members earn rewards Points from every transaction made. Members can redeem their Points for gift cards, travel miles or cash back. MyPoints has grown into the most established membership rewards site where online shopping and rewards incentives are synonymous with great deals and customer loyalty.

MyPoints’ growing base of over 9 million members generates close to half a billion dollars in Internet retail transactions through it’s Rewards Program.

I collaborated with the vice president of marketing and the engineering team to improve the MyPoints Member experience.

My primary deliverables were high definition comps that were presented via PowerPoint presentations or clickable prototypes.

I was involved in reducing friction across the entire MyPoints product network, but the majority of my efforts were been focused on:

♦Sharing offers via Facebook and email
♦Linking Facebook and MyPoints
♦The MyPoints Mobile Site Refresh

MyPoints Viral Sharing

Challenge: Increasing user engagement and Member growth by refining viral sharing tools. Members can earn Points by sharing deals that result in purchases by their social network.
Skills Used: Interaction design and Visual Design

The user hovers over the deal and sees the various sharing choices.

The Member can post the deal to their Facebook wall

The message folds down to reveal more details

The email share UI

User sees the option to go to the deal directly or to learn more about the MyPoints Program

Value proposition page

Incentives to Join MyPoints on Facebook

Challenge: Increasing Member growth by rewarding Facebook Members to join MyPoints without leaving the Facebook environment.
Skills Used: Interaction design and Visual Design

Here are a few pages from this project. This is not a complete flow, but just a few pages to provide a feel for the kind of project this was.

MyPoints Mobile Site Refresh

Challenge: As the MyPoints mobile experience was moved from an external host and engineering resource we found an opportunity to make improvements to the UI, making the site more “mobile friendly”.
Skills Used: Interaction design and Visual Design

A few highlights from this effort. Every page of the site was in scope, but a few pages are shown here to provide an indication of the type of pages we focused on.